EDELMAN FINACIAL ENGINES
Solomon Cordwell Buenz
Role: Visual Designer, Interior designer
Type of work involved: Company design guideline development.
The goal of the project was to link the new planner offices' design intent with EFE's vision and purpose. We worked on this by combining the ideals and culture of the Financial Engines Advisor Offices with the Edelman Financial Services Planner offices to create a contemporary, friendly, and gracious workplace. EFE is providing a one-of-a-kind financial experience that showcases the firm's personal financial touch and services. EFE wanted to design types of planning office spaces, conference rooms, signing rooms, and furniture layouts that will represent the company's corporate identity in existing sites as well as future expansion. They preferred a classic palette with a synchronised burst of colour, enough employee access to natural light from their desk, and meeting spaces that enabled multiple types of connection and collaboration were the images that resonated. Workstations with adequate privacy, as well as adaptable and conventional meeting room furnishings.
BRAND GUIDELINE CONCEPT