Branding Projects

Graab, Chennai,
Project year: 2017

We needed to create a brand concept to enhance the local juice bar and attract the millennial crowd from the tech companies around the area. The store space was designed with sustainability in mind. We created a brand that would resonate with the varied colors of the fruits and the room was developed by recycling materials - the furniture was designed out of the crate boxes the fruits were delivered. They were providing an opportunity for the customers to follow a sustainable lifestyle by reusing the glass jars for refills and allowing the opportunity to refill their containers. The concept was a success and eventually, a healthy snack bar was added and multiple branches opened up in Chennai where the basic sustainability concepts are still practiced.

Cafe Meraki, Bangalore
Project Year: 2016

We needed to create a brand concept that would resonate with coffee consumers and bring out the vibe of the city’s art scene. It needed to stand out as unique among coffee brands and be both inspiring and sustainable. The most crucial part of the project was the packaging design. We designed something subtle and sustainable. The clients wanted to minimize the waste. The concept of takeouts was nonexistent. They wanted artists, people to spend time in the cafe, drink their coffee, enjoy the courtyard breeze and get creative.